P. Richard McCullough
President and Founder
Since beginning his marketing career in 1977, Mr. McCullough has been
actively involved in developing and evaluating a variety of major marketing
programs, including:
- Advertising and Packaging Communication Strategies
- Brand Naming, Brand Modifying and Corporate Endorsement Strategies
- Brand Positioning and Re-positioning
- Market Segmentation
- New Product Configurations
Since starting MACRO, Mr. McCullough has worked with such firms as:
| Apple Computer, Inc. |
Landor Associates |
| AT&T |
LensCrafters |
| Bank of America |
Levi Strauss & Company |
| Bridgewater Consulting Group |
Lunar Design |
| Brøderbund Software, Inc. |
McCormick and Company |
| DFS Group, Ltd. |
Mervyn's |
| Egis Personal Safety Systems |
MicroPro International Corp. (WordStar) |
| EPRI |
Pacific Bell |
| Financial Navigator International |
Pacific Gas & Electric |
| Foote, Cone & Belding |
Parks Sausage Company |
| IDG |
Pilkington Barnes Hind |
| Intersource Technologies |
Pillsbury Company |
| Kimberly-Clark Corporation |
S&W Fine Foods |
| L.A. Cellular |
SEGA of America |
His international clients include:
- Agropur - Montréal, Québec, Canada
- Auger Babeux - Montréal, Québec, Canada
- Catelli, Inc. - Montréal, Québec, Canada
- Epicier's Metro-Richelieu - Montréal, Québec, Canada
- Five Roses Flour - Montréal, Québec, Canada
- Habitant Marinated Products - Montréal, Québec, Canada
- Habitant Sauces - Montréal, Québec, Canada
- Habitant Soups - Montréal, Québec, Canada
- Salomon -Annecy, France
- Television Quatre Saisons - Montréal, Québec, Canada
Prior to founding MACRO, Mr. McCullough was the senior vice president
for a leading international strategic consulting and design research firm.
Before that, he was market research manager for a $300 million division
of Levi Strauss & Company.
Mr. McCullough has spoken before the American Marketing Association,
the Marketing Research Association and various universities on a wide range
of marketing topics. He is a past board member of the American Marketing
Association, San Francisco chapter, and has been quoted in Canadian Packaging
Magazine. He has chaired and lectured at applied multivariate statistics
seminars for several years and is a member of numerous professional associations.
Mr. McCullough holds an M.B.A. in management from Pepperdine University
and a B.S. in mathematics from the University of California at Davis. He
has also completed extensive post-graduate study in mathematics at the University
of California at Berkeley and the University of California at Santa Barbara.
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