MACRO has particular expertise in the quantitative aspects of marketing research. Our success in using quantitative techniques comes from the art of application. At MACRO, we do not believe in forcing quantitative techniques to fit the research problem. We choose statistical methods that most directly address the needs and objectives of a particular marketing issue.

We are skilled and experienced in using univariate, bivariate and multivariate statistical methods:

• Basic Significance Testing
• Correlation Analysis
• Linear and Nonlinear Regression Analysis
• Factor Analysis
• Discriminant Analysis
• Nonparametric Techniques
• Cluster Analysis
• Metric and Nonmetric Multidimensional Scaling
• Conjoint Analysis
• Discrete Choice Analysis
• Analysis of Variance and Covariance
• Correspondence Analysis

Advanced statistical techniques are often exploratory in nature. For such projects, we evaluate alternative techniques and solutions. We are flexible in our approach, yet knowledgeable about the limitations, assumptions and proper application of the statistical models we use.