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Non-Business Articles
General Interest:
Business Ethics: Where did they go?
Exploiting Human Nature: How to Successfully Market High-Tech New Products
Three and a half Steps to Statistical Success
Why Market Research Is a Waste of Money (And What You Can Do About It)
McCullough's Laws: First Principles of Commercial Data Analysis
Newsletters:
The Three Little Suits:
A Fairy Tale When it comes to analyzing research findings, not every story has a happy ending.
Is Max/Diff Really All That?
As long as people make mistakes, the answer is yes.
Tips For Making Conjoint Useful
A Fundamental Error
Bring Your Survey Design Out Of The Dark Ages
Marketing Research Solutions That Work
Conjoint and Discrete Choice: A Cookbook for Practitioners
Marketing Research Magazine - Column "Beg to Differ":
The Perils of Online Surveys
, Fall 2011.
The Fall of the New Rome
, Summer 2011.
Single Task Choice: Pipe Dream or Possibility?
, Spring 2011.
The Three Little Suits:
A Fairy Tale When it comes to analyzing research findings, not every story has a happy ending.
, Winter 2010
Is Max/Diff Really All That?
As long as people make mistakes, the answer is yes.
, Fall 2010
A fundamemntal Error"
, Summer 2010
Bring Your Survey Design Out Of The Dark Ages
, Spring 2010
MACRO CONSULTING
Intelligent Decisions
