Trade-Off Articles:

• A User's Guide To Conjoint Analysis
• Getting The Most Bang From The Fewest Questions
• Response to Gibson
• Comment on Kilroy and Williams
• An Examination of the Components of the NOL Effect in Full-Profile Conjoint Models
• A Method For Handling a Large Number of Attributes in Full-Profile Trade-Off Studies
• A High Tech Crystal Ball: How To Predict (and Shape) The Future of Your New Product
• The Cake Method© A proprietary Hybrid Conjoint Approach
• The Number of Levels Effect: A Proposed Solution
• Consumer Electronics Industry Takes A Conjoint Approach To Forecasting
• The Logit-Cake Method© A Proprietary Hybrid Choice-Based Approach to Trade-Off
• Optimal Pricing Strategies Through Conjoint Analysis
• Trade-off Analysis: A Survey of Commercially Available Techniques
• Abbreviated Task Sets: Estimating Disaggregate Choice Models with Extremely Few Tasks per Respondent

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