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Key Word Search:
Bibliography
Web-based Research
Trade-Off Analysis
A User's Guide To 
Conjoint Analysis

Getting the Most 
Bang From 
The Fewest 
Questions

Response to Gibson
Comment on Kilroy 
and Williams

An Examination of 
the Components of 
the NOL Effect in 
Full-Profile Conjoint 
Models

A Method for 
Handling a Large 
Number of 
Attributes in 
Full-Profile 
Trade-Off 
Studies

A High Tech
Crystal Ball: How
To Predict (and
Shape) The Future
of Your New
Product
The Cake Method©
A proprietary
Hybrid Conjoint
Approach

The Number of
Levels Effect:
A Proposed
Solution
Consumer Electronics
Industry Takes
A Conjoint
Approach To
Forecasting
The Logit-Cake
Method© A
Proprietary
Hybrid Choice-
Based Approach
to Trade-Off
Optimal Pricing
Strategies
Through Conjoint
Analysis
Trade-off Analysis:
A Survey of
Available
Techniques
Abbreviated Task
Sets: Estimating
Disaggregate
Choice Models
with Extremely
Few Tasks per
Respondent
Other Quant. Methods
General Interest
Non-Business Articles

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