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Why the Internet?"Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and are cheaper by several magnitudes. Used properly, Web-based market research will in the near future vastly increase teh amount of customer feedback on which managers in all industries base critical business decisions."Excerpt from "Web Based Marketing Research: Dawning of a New Age" Next Slide MACRO CONSULTING |
