Design Research

There are three distinct stages to any design reseach program:

1. Pre-design
2. During-design
3. Post-design

Pre-design: The purpose of pre-design research is two-fold:

1. To identify those currently existing design elements that contain suffiecient visual equity to warrant retaining in the new design
2. To develop a communications strategy that will motivate customers to buy the product. This communications strategy must then be implemented visually by the design team.

During-design: The purpose of during-design research is to provide the design team with specific feedback during the design process. For example, if three or four typefaces are being considered, during-design research could be conducted to assist in the selection of the final typeface.

Post-design: The purpose of post-design research is to evaluate the effectiveness of alternative new designs in communicating the themes identified in the pre-design stage.

If you would like to receive information on MACRO's design research capabilities please email Richard McCullough.

MACRO CONSULTING
Intelligent Decisions