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Summary of MACRO Consulting, Inc.'s Trade-Off/Pricing Marketing Research Experience

Trade-off Analysis and Pricing Sensitivity

MACRO is familiar with and uses all commercially available trade-off approaches:

  • Full profile conjoint (Bretton-Clark, Sawtooth's CVA)
  • Adaptive conjoint (Sawtooth's ACA)
  • Discrete Choice (classic approach, Sawtooth’s CBC, Ntelogit)
  • Discrete Choice (exploding data approach, Ntelogit)
  • Individual-level Discrete Choice (Sawtooth’s Hierarchical Bayes. Latent Class and ICE)
  • Self-explicated scales (Srinivasan)
  • MACROModel© (proprietary to MACRO)
  • The Cake Method© (proprietary to MACRO)
  • The Logit-Cake Method© (proprietary to MACRO)

Rather than force all trade-off problems into one technique, because we are familiar with a variety of approaches, MACRO selects the most appropriate technique for the specific problem at hand.

Products and industries in which MACRO has conducted trade-off market research:

  • Packaged foods
  • Internet
  • Health care
  • Telecommunications
  • Consumer electronics
  • Business electronics
  • Software
  • Children's toys and games
  • Apparel/accessories
  • Gifts
  • Liquor
  • Non-alcoholic beverages

Other Multivariate Experience

MACRO has, on staff, marketing research professionals with extensive applied statistics skills and experience in all of the following statistical techniques:

  • Basic Significance Testing
  • Correlation Analysis
  • Linear and Non-linear Regression Analysis
  • Latent Class Modeling
  • Factor Analysis
  • Discriminant Analysis
  • Nonparametric Techniques
  • Cluster Analysis
  • Metric and Nonmetric Multidimensional Scaling
  • Volumetrics/Forecasting
  • Analysis of Variance and Covariance
  • Multivariate Analysis of Variance
  • Correspondence Analysis
  • CART/CHAID
  • TURF Analysis
  • ImageQ© (consumer segmentation technique that is proprietary to MACRO)

If you have a marketing research project that requires the special skills necessary to work with advanced multivariate research methods and produce actionable results, please feel free to contact Richard McCullough, president of MACRO Consulting, Inc., at 831/454-8927.

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