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MACRO Consulting, Inc. Announces, Founder & President, Paul Richard McCullough to be a Speaker at the 25th AMA’s Advanced Research Techniques (ART) Forum

May 27, 2014

SANTA CRUZ, California — MACRO Consulting, Inc., is pleased to announce that Paul Richard McCullough, Founder and President, is to be a speaker at the 2014 AMA’s Advanced Research Techniques (ART) Forum to be held on June 22-25 at the Eldorado Hotel & Spa in Santa Fe, New Mexico.

Mr. McCullough’s presentation “In Search of Covariates That Matter” explores the impact of a wide variety of covariates in the upper model of HB estimation routines. In a single-cell design, numerous potential covariates will be inserted into a questionnaire that also contains a CBC exercise. Sample will be generated from a panel that contains extensive digital behavior information on panel members. These data will be appended to the survey data and also examined for efficacy.

MACRO Consulting, Inc. is looking forward to sharing ideas and methodologies with other research colleges, professionals and academics. This year’s topic areas include market segmentation, choice and conjoint, social networks and marketing, text analysis and unstructured data, marketing mix, visualization and big data. For more information about this conference, please visit

About MACRO Consulting, Inc.

MACRO Consulting, Inc. is an independent marketing research and advanced analytics firm with over 25 years of experience serving some of the most trusted brand names worldwide. The firm is well recognized for designing custom-tailored research projects, state-of-the-art analytic methods and techniques, and presenting clear, actionable marketing insights related to Pricing, New Product Development, Market Structure and Consumer Segmentation. The firm has conducted marketing research studies in over 30 countries and their industry experience is strongest in High Tech, Consumer Packaged Goods, Restaurants, Pharmaceuticals, Health Care, Telecommunications, Insurance and Retail.


MACRO Consulting, Inc.
Director Communications & Administration
Christine Lafontaine, +1 650.793.4681

Founder and President
Paul Richard McCullough, +1 650.823.3042