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Web-based Research

Market Research on the Web

The Web is altering the landscape of business in many ways.  One of those ways is in marketing research.  Marketing research is a tool for businesses to gather vital information on which to base sometimes critical business decisions.  One complaint with traditional marketing research is that the value of the information often isn’t worth what the research cost.  Another complaint,…

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The World Wide Web

What do Che Guevara, Thomas Jefferson and Mao Tse-tung all have in common? The most powerful instrument of social change has always been information (the pen is mightier than the sword).  The Web is poised to deliver more information to more people, regardless of their place in the power structure, than has ever been delivered in the history of the…

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Web-Based Market Research

Good, fast, cheap. Pick two.” I first heard that phrase when a friend of mineˡ used it to describe the dilemma that faces every researcher when designing or purchasing a marketing research project.  But Web-based marketing research studies are fundamentally and permanently changing the role marketing research will play in future businesses. Good, fast, cheap. Pick two? Not any more….

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