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MACRO Consulting, Inc. to be represented at the SKIM/Sawtooth Software European Conference 2014

October 16, 2014

SANTA CRUZ, California — MACRO Consulting, Inc., is pleased to announce its attendance at the upcoming 2014 SKIM/Sawtooth Software Conference in Amsterdam, Netherlands. Our Senior Research Analyst, Kirill Zaitsev, is looking forward to meeting with other market research professionals. This year’s event consists of four days of workshops, tutorials, and conference papers. It brings together market research practitioners and academics to learn about and discuss quantitative methods in marketing research. Topics to be covered include: Conjoint/Choice Analysis, Market Segmentation, including Cluster Ensembles and Random Forests, Questionnaire Programming/Construction and Maximum Difference Scaling (MaxDiff).

Sawtooth Software is one of the leaders in online survey research software and techniques. The conference is to be held on October 20-23 at the Renaissance Amsterdam Hotel, Netherlands. For more information about the conference, visit

About MACRO Consulting, Inc.

MACRO Consulting, Inc. is an independent marketing research and advanced analytics firm with over 25 years of experience serving some of the most trusted brand names worldwide. The firm is well recognized for designing custom-tailored research projects, state-of-the-art analytic methods and techniques, and presenting clear, actionable marketing insights related to Pricing, New Product Development, Market Structure and Consumer Segmentation. The firm has conducted marketing research studies in over 30 countries and their industry experience is strongest in High Tech, Consumer Packaged Goods, Restaurants, Pharmaceuticals, Health Care, Telecommunications, Insurance and Retail.


MACRO Consulting, Inc.
Director Communications & Administration
Christine Lafontaine, +1 650.793.4681

Founder and President
Paul Richard McCullough, +1 650.823.3042