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Why Market Research Is a Waste of Money (And What You Can Do About It)

Market research is not only a waste of money, it is also a waste of time and human resources. Market research causes product launch dates to slip and new product champions to have ulcers. It makes entire organizations tentative, indecisive. It inspired the phrase “analysis paralysis.” And that’s the good news. The bad news is that every dollar spent on…

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