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Paul Richard "Dick" McCullough

prof c 300Since beginning his marketing career in 1977, Mr. McCullough has been actively involved in developing and evaluating a variety of major marketing programs, including:

–  Market Segmentation
–  New Product Configurations
–  Advertising and Packaging Communication Strategies
–  Brand Naming, Brand Modifying and Corporate Endorsement Strategies
–  Brand Positioning and Re-positioning 

Apple Computer, Inc. Landor Associates
AT&T LensCrafters
Bank of America Levi Strauss & Company
Bridgewater Consulting Group Lunar Design
Brøderbund Software, Inc. McCormick and Company
DFS Group, Ltd. Mervyn’s
Egis Personal Safety Systems MicroPro International Corp. (WordStar)
EPRI Pacific Bell
Financial Navigator International Pacific Gas & Electric
Foote, Cone & Belding Parks Sausage Company
IDG Pilkington Barnes Hind
Intersource Technologies Pillsbury Company
Kimberly-Clark Corporation S&W Fine Foods
L.A. Cellular SEGA of America
  • Agropur – Montréal, Québec, Canada
  • Auger Babeux – Montréal, Québec, Canada
  • Catelli, Inc. – Montréal, Québec, Canada
  • Epicier’s Metro-Richelieu – Montréal, Québec, Canada
  • Five Roses Flour – Montréal, Québec, Canada
  • Habitant Marinated Products – Montréal, Québec, Canada
  • Habitant Sauces – Montréal, Québec, Canada
  • Habitant Soups – Montréal, Québec, Canada
  • Salomon -Annecy, France
  • Television Quatre Saisons – Montréal, Québec, Canada
Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. Before that, he was market research manager for a $300 million division of Levi Strauss & Company.

Mr. McCullough has spoken before the American Marketing Association, the Marketing Research Association and various universities on a wide range of marketing topics. He is a past board member of the American Marketing Association, San Francisco chapter, and has been quoted in Canadian Packaging Magazine. He has chaired and lectured at applied multivariate statistics seminars for several years and is a member of numerous professional associations.

Mr. McCullough holds an M.B.A. in management from Pepperdine University and a B.S. in mathematics from the University of California at Davis. He has also completed extensive post-graduate study in mathematics at the University of California at Berkeley and the University of California at Santa Barbara.