MACRO Consulting, Inc. uses state-of-the-art data collection methods:
- Web-site surveys
- Email surveys
- Email surveys with trade-off analysis
- Disk-by-mail
- CAPI (computer aided personal interviews)
- CATI (computer aided telephone interviews)
MACRO Consulting, Inc. conducts surveys via internet email, with several advantages to its clients:
- Extremely low cost data collection
- Much quicker project turn around time
- Higher respondent cooperation rates
- Larger sample sizes
- Ideal for sampling hi-tech professionals
- Ideal for sampling hard-to-reach upscale young males
If you would like more information regarding MACRO’s data collection methodologies, please contact MACRO by calling 831/454-8927 or by sending your email address to info@macroinc.com.
Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. Before that, he was market research manager for a $300 million division of Levi Strauss & Company.
Mr. McCullough has spoken before the American Marketing Association, the Marketing Research Association and various universities on a wide range of marketing topics. He is a past board member of the American Marketing Association, San Francisco chapter, and has been quoted in Canadian Packaging Magazine. He has chaired and lectured at applied multivariate statistics seminars for several years and is a member of numerous professional associations.