A month ago, MACRO Consulting, Inc. co-hosted a webinar on the use of several advanced research methods: MaxDiff, Conjoint, Structural Equation Models and Segmentation. If you would like to learn more about these techniques, here’s the link https://www.youtube.com/watch?v=H1yQqSl4mCo&feature=em-upload_owner Vxvvczv
Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. Before that, he was market research manager for a $300 million division of Levi Strauss & Company.
Mr. McCullough has spoken before the American Marketing Association, the Marketing Research Association and various universities on a wide range of marketing topics. He is a past board member of the American Marketing Association, San Francisco chapter, and has been quoted in Canadian Packaging Magazine. He has chaired and lectured at applied multivariate statistics seminars for several years and is a member of numerous professional associations.