A fairly recent extension of choice-based conjoint, MaxDiff Scaling has proven to generate better quality data than rating scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. Next week QuestionPro is doing a webinar – A Beginners Guide to MaxDiff…
Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. Before that, he was market research manager for a $300 million division of Levi Strauss & Company.
Mr. McCullough has spoken before the American Marketing Association, the Marketing Research Association and various universities on a wide range of marketing topics. He is a past board member of the American Marketing Association, San Francisco chapter, and has been quoted in Canadian Packaging Magazine. He has chaired and lectured at applied multivariate statistics seminars for several years and is a member of numerous professional associations.